What People Say


“Focus, clarity and commitment – Elsa brings
all these to her work with her clients.”

Chantal Cornelius, Marketing Consultant
Appletree Marketing Consultancy


“Every once in a while somebody you know, like and trust just hits the right spot. That person for me is Elsa Caleb, I have known Elsa for over 20 years – thank you. Right now most business owners are facing a pandemic brick wall. For me it felt similar to the wall that can stop you physically and mentally in your tracks when running a half marathon. Elsa always helps me to discover the one thing I can do through re-winding, re-thinking and re-focusing from a new perspective. Be prepared to think the unthinkable, reach out for some support and soon we can all get back on track with our business and our lives.”

Claire Concannon, Business, Development and Career Mentor
Positive Experience Training


“Before I joined the ‘My Life Mix’ course with Elsa, I lacked the confidence and skills to set up my own business. In particular, I’d always been somewhat afraid of spreadsheets, financial management and budgeting (having often been able to ‘outsource’ these elements to others when employed and part of a team). Going it ‘alone’ felt scary and overwhelming, but Elsa gave us a road map towards setting up and launching our businesses, breaking down the overwhelming parts (including the dreaded finance stuff) so that it felt more manageable. Before I knew it, I not only had a business plan but clear accounts to manage my income and expenses. I can honestly say when it came to submitting my first tax return, it was easy (and I NEVER thought that’s a word I’d use in relation to anything finance-related).”

Charlotte Crowe, Charlotte Crowe Consulting


“Elsa approaches all her work with professional integrity and transparency.”

Louise Third MBE, Public Relations Consultant and Trainer

“Focus, clarity and commitment – Elsa brings all these to her work with her clients. Through her consulting and advice, she walks alongside her clients, supporting them and helping them make the best decisions for the future of their businesses. She doesn’t confuse clients with business jargon, but gives practical pointers, learnt from many years of experience. She has a warmth and friendliness that makes her a genuine pleasure to work with.”

Chantal Cornelius, Marketing Consultant
Appletree Marketing Consultancy


“My connection with Elsa Caleb goes back to the early 1990s when we both worked as small business advisers in London. We were members of the professional body, the Institute of Business Advisers (IBA), and representatives on the London steering committee. I found Elsa’s approach to her work refreshingly current, considering many in business advisory work at that time had honed their experience in the early 60s and 70s. Elsa was one of the industry champions, and has continued to be a champion for strong standards of support delivery.
She and I have remained in touch over the 25 years, meeting at conferences and through small business campaigns to encourage more women and young people to be their own boss. Whilst I headed into enterprise PR (with a little mentoring thrown in), Elsa has continued to build an impressive portfolio of clients, from local enterprise agencies, the Grenfell Project and more recently the University of East London. During the latter programme, Elsa involved me as one of the online delivery partners. It was a delight to work with her again.
Elsa approaches all her work with professional integrity and transparency. She completes the necessary tasks – and often goes beyond contractual requirements. Above all, she is an excellent team member and sees her clients and partners as all part of the whole project community.  I’d have her batting for me any time!”

Louise Third MBE, Public Relations Consultant and Trainer